Who is the Transformer Generation?

As they mature, they won’t be shedding their skin. Instead, they will transform the rest of us. Twenty-five years ago, a borderless world began. It was the world of Transformers. It was a story of global collaboration. For the kids who played with Transformers, the story has fluidly evolved into a tale of open source collaboration and globalism. Their thought process is forever changed. They are transformative thinkers. The stories they tell will be about the underlying narrative. It’s not about the tools anymore. They’re energized by discourse. They won’t mature to become us. Instead, they will change us.

Why should we care about the Transformer Generation?

Traditionally, all marketing and advertising roles worked arduously toward connecting brands and consumers. Now, with the major shift in thinking among those under the age of 30, everyone in the product chain is compelled to think on their feet. Power, perspective and influence are not as we know them any longer.

With the predicted explosion of contextual advertising, the talk of numbers and data will grow even stronger. And the tendency to play by those numbers will be the path of least resistance. That’s worked for a while now as long as the baby boomers were a contender but the Transformer Generation is a game changer. Without the context of culture, the best of intentions will fail.